In the world of automation software, two names often pop up: Make and Zapier. We’ve spent countless hours exploring both, testing their features, and understanding their strengths and weaknesses.

Make is a relatively new player, but it’s quickly gaining traction with its robust functionality and user-friendly interface. On the other hand, Zapier is a well-established platform, known for its extensive app integrations and reliable performance.

In the following sections, we’ll dive deeper into the Make vs. Zapier debate, and who comes out on top for the best business automation software. We’ll compare their features, pricing, and ease of use. Whether you’re a startup looking for ways to streamline your processes or a large corporation seeking to automate your business, this comparison should help you make an informed decision.

Features Comparison

Our in-depth analysis revealed that their feature sets differ significantly. They cater to different user needs, hence it’s essential to know your requirements before making a choice.


Make is the new-ish kid on the block, a robust yet straightforward automation platform. Its primary selling point? Make enables you to automate apps without coding. That’s right, no need for complex scripts or programming knowledge. Instead, it offers a smooth, user-friendly interface where you can build your custom automations in a matter of clicks. It shines in particular with its event-triggered workflows, providing a range of triggers that can set off automation sequences. Additionally, Make shines with its ability to automate multi-step processes, making it a godsend for those dealing with more intricate tasks.


On the other side of the ring, we have Zapier. It’s like the old, dependable friend that’s stood the test of time. Zapier’s strength lies in its massive integration capability. It has a library boasting thousands of apps for you to connect, setting up automations between virtually any applications you might use. It’s also extremely reliable, with years of refinement behind it ensuring a seamless performance. Another area where Zapier excels is its multi-step “Zaps”. These allow you to create complex workflows involving numerous apps, ideal for more comprehensive tasks.

Keep in mind that there’s no ‘best’ here – the best automation tool will vary between businesses and their goals. What’s most vital is how these tools can drive your efficiency and produce meaningful results.

Pricing Comparison

Let’s delve into the pricing models of both Make and Zapier. Pricing is a critical aspect to consider for software tools, as it will impact your monthly tech stack and if you’re replacing employees with automation, you’ll at least want to know how much you’re saving. 

Make offers a freemium model ranging from $0 to $40 per month. The free tier of Make supports up to 5 simple automation per month, but as the tier increases, you gain access to more functionalities and increased automation limits. The most premium plan offers unlimited automation, multi-step processes, and priority support.

On the flip side, Zapier’s pricing starts at $20 per month, cheaper if you pay annually. They don’t offer a free plan, but there is a trial period for new users. The basic plan allows 750 tasks per month and access to two-step zaps, while higher tiers allow more tasks and extended functionalities. Unlike Make, they charge based on the number of tasks, not automations.

While it appears that Zapier might seem pricier than Make, it does offer an extensive list of app integrations. On the other hand, Make might appeal more to those who are budget-conscious or favor simplicity. Regardless, the most cost-effective automation tool greatly will depend on your specific business automation needs and goals.

Ease of Use Comparison

Both Make and Zapier have designed their platforms with user experience in mind. However, the approach each one takes differs substantially, affecting how straightforward, or complex, a user might find the task of setting up automations.

Make prioritizes simplicity in its design. If you’re a newcomer to automation tools, you’re likely to appreciate Make’s easy to navigate interface. It has a low learning curve, making it accessible for users of all tech-savviness levels. The software guides users through each step of creating an automation, eliminating any confusion and making it effortless to implement automation in your business. And compared to Zapier, there’s no limitation to the workflows that can be setup, making it suitable for advanced power users. For reference, we build most of our client’s’ automations in the Make ecosystem because of its unlimited potential. 

In contrast, Zapier caters to beginners who need basic automations & workflows that don’t run all that often. It boasts a robust feature set, designed with pre-built workflows and simplicity in mind. Nonetheless, such functional richness comes at a cost. The user interface is quite user-friendly to novices, but it has its limitations to experienced automation experts. Users are expected to have some understanding of workflow logic to successfully build automations without guidance, but there’s a low ceiling on what you can create. 

That being said, both platforms do offer their respective user communities’ extensive resources to assist with software operation. From tutorials, help centers, to user forums, they’ve got you covered.

Incorporating either tool into your workflow is likely to enhance productivity. Therefore, choosing between Make and Zapier should be influenced more by your individual comfort level, desired feature set, and budget. Remember, what may seem like a steep learning curve today could turn into a wise investment for your future productivity.

We’ve found that Make is a great choice if you’re after scalability and customization. It’s perfect for beginners and workflow experts alike. But if you’re a beginner user looking for structured workflows and you don’t require much customization, Zapier might be the better fit for you. Both platforms offer fantastic resources to help you along the way. For small, lean companies, Zapier is your best bet. But for growing B2B companies & enterprises, Make is the solution you should choose to help automate & operate your company. 

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