PerkProp Real Estate
Cut phone calls from 10 minutes to 60 seconds.
Where PerkProp Real Estate was stuck
PerkProp is a multi-state real estate team handling institutional buyer clients and leasing. They were drowning in Zillow leads — hundreds of inquiries per month across multiple states — all being manually qualified via 10-minute phone calls. Team coordination happened across a plethora of Google Sheets with no timeline tracking or data recall. Another vendor had quoted them six figures for a solution that included features they didn't need.
What we built
We built a streamlined lead capture and qualification system. All Zillow inquiries now funnel into a single form that pre-qualifies leads against thresholds for credit score, income, and housing vouchers. Qualified leads get auto-distributed; unqualified leads receive pathway recommendations for alternative options. The team gets a centralized command center for lead flow, qualification status, and follow-up tracking across every state they operate in.
What happened next
Phone calls dropped from 5-10 minutes to about 60 seconds — a 90% reduction in handle time per lead. The team stopped manually qualifying and started actually closing. Reporting on Zillow lead performance became possible for the first time. And they got the core functionality they needed at a fraction of what the competing vendor had quoted — no bloated features, just the nitty-gritty essentials delivered quickly.
“Our phone calls went from 5 to 10 minutes down to about a minute. The phone calls became less about gathering data and more about getting them to fill out a form on their own. I'm not a tech guy — that's why I came to OpsKings.”
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